Way back in 1999, when Botanical PaperWorks was a young babe of just three years old, Mary and I were featured in the Canadian magazine called Canadian Living. The article featured three different sets of entrepreneurs and told the stories of each, as they (we) navigated the waters of entrepreneurship.
What was memorable, however, was the photo shoot. The photographer wanted a photo that really stood out, and we thought "Great idea - take a unique photo, get ourselves noticed". Well, we certainly where noticed! The photographer covered us in pink paper, and then took shot after shot of us grinning and posing in our handmade pink paper outfits.
Check out this photo....and enjoy!
P.S. This photo was just found last week, when a certain someone was cleaning out their desk drawers and found a roll of undeveloped film!
We've just released an updated Botanical PaperWorks Wholesale Catalog, with five new Holiday/Christmas products. Each product grows spruce trees when planted. Check out the gift tags, holiday cards and more,
I'd like to praise the traditional practice of sending thank you cards for gifts received at a wedding.
Why bother? Here are two great reasons:
1) To confirm that the gifts was received - How many times have you put your gift in a pile of presents at the guestbook table and crossed your fingers that the younger brother of the groom who's in charge of loading the gifts into a van and taking them to the newlyweds' aparatment actually does his job and gets the gifts safely there? Or, what if you've sent your gift by post...and you're not sure that it was delivered to the right address (I'm still wondering about that baby gift that I sent to a friend last year). Receiving a thank you card takes that little worry out of the giver's mind and puts them at ease.
2) To express your gratitude - It's nice to receive an expression of gratitude and thanks, especially for a gift that was carefully and specially chosen.
The guesture of sending a thank you card is a final statement related to your wedding, made as a new couple. Why not express your gratitude, delight the recipient, and show the world that you're organized and on top of things!!
If you own and operate a wedding business, it’s time to do your Fall Tune-Up. What am I talking about? Fall Tune-Up is a time to take stock of your business, set some plans in motion for the last quarter of the year, and dream and plan for the coming year.
To get you started, follow this work sheet. Make a cup of tea, then reflect and answer each question. When you’re done, give your answers to a trusted colleague, friend or mentor to review. Ask him/her for feedback and additional ideas. Take the feedback and incorporate it into your document.
Then make the ideas a reality and watch your business grow!
1. If you wrote a Strategic Plan for this year, review it. Check off the things that you’ve accomplished. Highlight in pink or yellow the undone items. Are any of the items outdated or unnecessary? Cross them off, and then plan to complete the remaining items.
2. Make a list of the marketing activities that you’ve undertaken this year. Which ones make enough money to cover the expense, which ones made more and which ones lost money?
3. Are there marketing activities that you’d like to undertake in the next 18 months? List them, along with the estimated cost.
4. Operationally, what is dissatisfying you, what is working really well? Make some notes on how you can fix the problem areas.
5. Do you have any problem areas with staffing? Make a list of current staff, noting any difficulties. Forecast your staffing needs for the New Year. Will you have to hire or lay-off any staff?
6. Now look at your answers to 2-5 and reflect on your level of satisfaction with your business. Are you happy? Are you stressed? Are you lonely? Are you enthused and excited? Pay attention to these feelings. If you are feeling anything negative, reflect on where those feelings are coming from. Are they related to your business? If yes, strategize on what you can do to improve your outlook. Make the changes and pat yourself on the back – you’re a successful entrepreneur!