We Are What We Do is a not-for-profit behaviour change company that creates ways for millions of people to do more small, good things. They make product that people use in their every day lives (like journals and daytimers) and they build-in encouragements and actions that help address major social and environmental issues in easy, small, regular ways.
Here's an example - in this notebook, there are 138 actions that prompt you to do small actions that add up to big change. All of We Are What We Do's products include simple actions like this:
The Action Diary (their version of a daytimer) has the week on the right and note-writing area on the left. The left said each week suggests an action to do that week and the lines and imagery on the page are different with each action.
Shown below is "Give Blood", and other actions include Action #35: Write to someone who inspired you and Action #103: Grow something and eat it.
The printing ink colors are vibrant and vivid and make it fun to write in the book.
Check out the We Are What We Do shop for this stationery and more including tea towels, bags and books. This is a company that is doing good things and I'm excited to see what they come up with next.